![]() So we’re going to treat our theater like a movie theater and have more fun with it.Īs long time creative weirdos, we feel that positive healthy change doesn’t have to be boring and artless. Why should unhealthy products be the only brands with “permission” to be loud, fun, and weird? And let's be honest, almost all marketing and branding is just theater. Most products in the health and wellness space are all marketed with “aspirational” fitness models and airbrushed celebrities. How? By taking the world’s healthiest beverage and making it just as unnecessarily entertaining as the unhealthy brands across energy drinks, beer, chips, and candy. We started Liquid Death with the totally evil plan to make people laugh and get more of them to drink more water more often. Jumping over 14 Greyhound buses on a vintage motorcycle.Smashing a guitar on stage and lighting it on fire.“Berry It Alive” is berry-flavored, and formulated with three grams of agave nectar. Liquid Death sparkling water also comes in a few flavored varieties, all with ominous names, of course. Liquid Death Sparkling Water, Berry It Alive 12-Pack Not only are they hydrating, they look fly as hell doing it. I’ve never personally used Liquid Death for this purpose, but there’s certainly an opportunity to make someone who’s newly sober and trying to stick with a program the chance to ward off unwelcome comments about their state of inebriation (or lack thereof). Sure, in an ideal world every space would be welcoming to folks who don’t like to drink, but that’s not the society we live in. In a situation where they’d otherwise have to choose between a sugar-filled mocktail, a soda they don’t want or another undesirable option, they can fool potential taunters into thinking they’re drinking beer, when in reality they’re quenching their thirst with smooth, refreshing aqua.įor folks who struggle with alcohol or substance abuse issues, Liquid Death can provide solace and something to hold that isn’t obviously alcohol-free. Staying sober at a party or bar can be an uncomfortable situation, depending on who you’re around. They close out their shpiel with a to-the-point #DeathToPlastic hashtag, a message I can certainly get behind.īuy: Liquid Death Mountain Water 12-Pack $14.99 Reason 4: It’s A Perfect Sober Social Lubricant I mean come on, if that isn’t a prime example of society’s hunger for absurdist, humorous marketing tactics at play then I’m not sure what is. It just murdered a bunch more thirsts instead.” After ritually dismembering its thirst victims, this brutal can of water used the severed body parts of dead thirsts to build itself a flesh suit which it used as a disguise to get a job in marketing. “Once cracked open, no thirst is safe from Liquid Death. When a group of teenagers set off into the mountains for a weekend of drinking regular water in plastic bottles, they became hunted by an aluminum can of mountain water that was dead set on murdering their thirsts, and recycling their souls.” ![]() “This infinitely recyclable can of stone-cold mountain water came straight from the alps to murder your thirst. The back of every Liquid Death can also includes a short blurb about their environmentalist mission, told in colorful language to fit the rest of the brand. This makes Liquid Death a great choice for people like me who don’t love sparkling water and also try to avoid single-use plastics. Most packaged mineral water you can purchase at a store is in plastic water bottles, especially water that isn’t sparkling or sold in glass bottles. Liquid death review Reason 3: The Insurgent EnvironmentalismĪluminum cans, like the ones Liquid Death is sold in, are virtually infinitely recyclable, making them a much better choice for the environment than plastic bottles.
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